Contract roasting, private label or wholesale: which suits you?
Want to serve great coffee, or start your own coffee brand? At Brewsmith Coffee Roasters, a specialty roaster in Johor Bahru, there are three ways to work with us.
Quick answer: Choose wholesale to serve our coffee, private label coffee for your own brand without roasting, or contract roasting if you already buy green coffee (from 100 kg of green coffee per order). Pricing is on enquiry for all three. You can move to roasting your own coffee later with Stronghold.
The three routes at a glance
| Wholesale | Private label | Contract roasting | |
|---|---|---|---|
| The coffee | Our range or a custom blend | Our range or a custom blend | Your green coffee |
| The brand | Brewsmith | Yours | Yours |
| Minimum | Varies by business | Varies by business | 100 kg of green coffee per order |
| Pricing | On enquiry | On enquiry | On enquiry |
| Good to know | Barista training and SOPs for West Malaysia accounts | Tasting sessions while we develop your coffee; label help | Test batches at your cost |
| Delivery | Free in West Malaysia; East Malaysia and Singapore quoted by order weight | Same as wholesale | You collect, or we ship at your cost |
Which one suits your business?
Wholesale: serve our coffee
Wholesale suits cafés, restaurants, hotels, offices and F&B groups that want to serve specialty coffee under the Brewsmith name. Tell us your menu and equipment, and we'll suggest coffees from our espresso single origins and seasonal filter coffees, or develop a custom blend. Wholesale accounts in West Malaysia receive barista training and SOPs, and you reorder on WhatsApp or by email. We're a wholesale coffee beans supplier across West and East Malaysia and in Singapore, where pricing is in SGD.
Wholesale coffee for cafés and businesses
Private label: your brand, our coffee
Private label coffee suits café groups, hotels, restaurants, retail and online brands, and companies looking for corporate gifts. It's the simplest way to start your own coffee brand: no roaster to buy, no roasting space and no green coffee to source. Every coffee in our range is available, plus custom blends, and tasting sessions are part of developing your coffee. Use your own packaging or our stock bags, and we'll help with labels. You may also see it called coffee OEM or white label coffee; in Malaysia or Singapore, at Brewsmith it simply means the coffee is ours and the brand is yours.
Private label coffee under your own brand
Contract roasting: your green coffee, roasted by us
Contract roasting coffee suits cafés and coffee brands that already buy their own green coffee. You supply the green coffee, from 100 kg of green coffee per order, and we roast it on the Stronghold S7X and S9X at our Johor Bahru roastery. Test batches are available at your cost, and you collect your coffee or we ship it at your cost. There's no roaster, roasting space or maintenance needed on your side.
Contract roasting of your green coffee
Private label vs wholesale: the short version
Both use our coffee. With wholesale, you serve it under the Brewsmith name. With private label, it carries your brand, on your bar and your retail shelf. Many cafés do both.
Can I roast my own coffee later?
Yes. Brewsmith is the official Stronghold distributor for Malaysia, and we roast on the Stronghold S7X and S9X ourselves. We help you choose a model, installation is included, and each roaster carries a 1-year warranty on manufacturer defects. Pricing is on enquiry.
Stronghold coffee roasters in Malaysia
Talk to us
Tell us what you have in mind, whether it's your menu, your brand or your green coffee, and we'll point you to the right route. Lead times vary by order. Our whole team speaks Chinese, so you're welcome to message us in Chinese.
- Sales enquiries: shop@brewsmithcoffee.com
- Send a wholesale enquiry (opens WhatsApp)
- WhatsApp us on 018-771 6717 (from Singapore: +60 18-771 6717)
More answers on our wholesale FAQ.